Running your business online is not much different to running your business offline. Initially, you need 4 things:

1. Domain Name:- The equivalent to your Business or Shop signage. This your Branding and how people that already know you, find you
2. Hosting:- This is the same as if you were buying or renting a commercial property
3. Fitout:- This is your interior design and fit-outs will vary across niches and depend on your target audience, budget and timing.
4. Traffic:- Promotions and advertising, how people find out about your business, products and services